SERVING PEOPLE, NOT CUSTOMERS
I was listening to a podcast recently, discussing how most brands don’t really understand exactly how their product (or service) can make a customer feel. And that got me thinking, is the issue that we see them as “customers” or “consumers” - when really we should be seeing them as people.
CONSUMER VS CUSTOMER?
Mums, daughters, friends, sisters, entrepreneurs, cooks, cleaners, taxi drivers, agony aunts, marathon runners, musicians, book worms, coffee lovers, yogis…
- If we thought about our customers in this light, would it help us to understand them better? Well, yes, obviously.
- And would this allow us to communicate to them more authentically? - Yes again.
- So we’d then be able to connect with them? - Yes, yes, yes.
I regularly discuss the real-life situations of my clients in order for us to build marketing focuses throughout the year.
You probably do it instinctively- but if you don’t, take a step back and really look at your “customers” as the real-life people they are.
And ask…does this change how you should be communicating with her?