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UNDERSTANDING YOUR HOMEPAGE

As a retailer, it is important that you understand how your homepage needs to be performing. Those shopping our digital stores also shop brick and mortar. The characteristics we create in a physical store need not differ from that of our ecommerce platform. When creating your...

Amy Cooper

ECOMMERCE WITH AMY COOPER.

I can't wait to share all of the details of my collaboration with Amy. Coming soon.

COMING SOON

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WHEN IS THE RIGHT TIME TO STEP ASIDE IN ORDER TO ACHIEVE SUCCESS?

The media has recently shared several CEO's stepping aside to let more experienced experts take the driving seat in order to see that extra growth...

COMING SOON

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WELCOME - THINGS HAVE CHANGED AROUND HERE.

Before I start, there are a few things you need to understand. 1) I've had a successful career in retail without ever being in charge of a social media account. 2) I can be incredibly stubborn. 3) I'm a complete introvert (borderline loner). More on that later. This blog is...

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COMMUNITY, WITH LISA NICOLE ROSADO.

Hi! I’m Lisa & I’m the Founder, Chief Motivator, and Big Idea Generator of We Are Women Owned - your go-to platform for discovering, shopping & supporting women-owned small businesses! After a decade working in the retail industry as a boutique manager & buyer...

Qr code payment , online shopping , cash

INCORPORATING QR CODES INTO THE CUSTOMER JOURNEY

The ability to direct a shopper to a digital link straight from their home, local store or brand experience is a vital step within the customer journey. And for this reason, I feel QRCodes have been overlooked by both independent brands...

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DRIVING CONVERSATIONS THROUGH EMAIL MARKETING.

Email marketing is one of the biggest drivers of successful selling within this decade - yet some SMB and independent businesses are not seeing this as a worthwhile investment (in comparison to other platforms such as...

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BRAND PHOTOGRAPHY WITH JADE ALANA.

Hi, I’m Jade! I specialise in product and personal branding photography for female creatives and entrepreneurs, helping them to showcase the heart and soul of their business through unique story-telling imagery. I currently shoot at my home studio where clients post out...

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ECOMMERCE + MISSING SALES.

The number one question I get asked as a Retail Mentor is "how can I get more sales?". The answer is different for everyone, but I often get my clients to start looking at all the reasons they could be missing sales - and they can normally be wrapped up in one of these 6...

LisaMay_Sept175.jpgLisa May & Co Retail and Ecommerce Consultancy

THE POWER OF PHYSICAL RETAIL.

As we slowly start to understand the new landscape of retail in a post-pandemic world, there are still many uncertainties surrounding the future of physical retail. We have seen e-commerce thrive to an outstanding level, but where does this leave us with the ability to shop in person? And how...

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BUILDING A BUSINESS FOR BETTER.

One of the focuses when working for a larger company is constantly challenging yourself to create a business that does better - not just drives profit. This is elevated even more so post-pandemic. I spent the last 5 years of my corporate career at Eileen Fisher, so I was amongst some of the very...

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SERVING PEOPLE, NOT CUSTOMERS.

I was listening to a podcast recently, discussing how most brands don’t really understand exactly how their product (or service) can make a customer feel. And that got me thinking, is the issue that we see them as “customers” or “consumers” - when really we should be seeing them as...

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CREATING CUSTOMER DELIGHT.

Going the extra mile really does matter. It matters now more than ever because consumers expect it more than ever. Yet some brands, businesses and organisations still put more effort into securing new customers/sales/revenue - than they do creating delight. The little...

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ANALYSING YOUR SALES, STOCK + PERFORMANCE.

One of the simplest ways to drive a successful product-based business is to know your numbers (inside-out). In order to drive more revenue, you need to understand what is driving your current revenue. Below I have listed out the 12 specific areas you need to analyse at the...

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BRANDING AND WHY IT'S IMPORTANT.

One of the main foundations of building a successful business is ensuring you create a brand to support both the product and the business itself. You need to ensure that as well as developing and fine-tuning your product, you also spend equal investment in your Brand. The Brand...