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CREATING CUSTOMER DELIGHT.

Going the extra mile really does matter. It matters now more than ever because consumers expect it more than ever. Yet some brands, businesses and organisations still put more effort into securing new customers/sales/revenue - than they do creating delight. The little...

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ANALYSING YOUR SALES, STOCK + PERFORMANCE.

One of the simplest ways to drive a successful product-based business is to know your numbers (inside-out). In order to drive more revenue, you need to understand what is driving your current revenue. Below I have listed out the 12 specific areas you need to analyse at the...

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BRANDING AND WHY IT'S IMPORTANT.

One of the main foundations of building a successful business is ensuring you create a brand to support both the product and the business itself. You need to ensure that as well as developing and fine-tuning your product, you also spend equal investment in your Brand. The Brand...